The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company By Robert Iger , Joel Lovell

Description

A-grand-vision-defined:-The-CEO-of-The-Walt-Disney-Company-shares-the-ideas-and-values-he-has-used-to-reinvent-one-of-the-most-beloved-companies-in-the-world,-and-inspire-the-people-who-bring-the-magic-to-life.In-2005,-Robert-Iger-became-CEO-of-The-Walt-Disney-Company-during-a-difficult-time.-Morale-had-deteriorated,-competition-was-more-intense,-and-technology-was-changing-faster-than-at-any-time-in-the-company’s-history.-“I-knew-there-was-nothing-to-be-gained-from-arguing-over-the-past,”-Iger-writes.-“The-only-thing-that-mattered-was-the-future,-and-I-believed-I-had-a-clear-idea-of-the-direction-Disney-needed-to-go.”-It-came-down-to-three-clear-ideas:-1)-Create-the-highest-quality-content-Disney-could-produce.-2)-Embrace-and-adopt-technology-instead-of-fighting-it.-And-3)-Think-bigger–think-global–and-turn-Disney-into-a-stronger-brand-in-international-markets.Twelve-years-later,-Disney-is-the-largest,-most-respected-media-company-in-the-world-counting-Pixar,-Marvel,-Lucasfilm-and-21st-Century-Fox-among-its-properties.-Its-value-is-nearly-five-times-what-it-was-when-Iger-took-over,-and-Iger-is-recognized-as-one-of-the-most-innovative-and-successful-CEOs-of-our-time.Now,-he’s-sharing-the-lessons-he’s-learned-while-running-Disney-and-leading-its-200,000-employees–taking-big-risks-in-the-face-of-historic-disruption;-learning-to-inspire-the-people-who-work-for-you;-leading-with-fairness-and-communicating-principles-clearly.-This-book-is-about-the-relentless-curiosity-that-has-driven-Iger-for-forty-five-years,-since-the-day-he-started-as-a-studio-supervisor-at-ABC.-It’s-also-about-thoughtfulness-and-respect,-and-a-decency-over-dollars-approach-that-has-become-the-bedrock-of-every-project-and-partnership-Iger-pursues,-from-a-deep-friendship-with-Steve-Jobs-in-his-final-years-to-an-abiding-love-of-the-evolving Star-Wars myth.”Over-the-past-fourteen-years,-I-think-I’ve-learned-so-much-about-what-real-leadership-is,”-Iger-writes.-“But-I-couldn’t-have-articulated-all-of-this-until-I-lived-it.-You-can’t-fake-it–and-that’s-one-of-the-key-lessons-in-this-book.”