Description
The-Lean-Startup-Book-by-Eric-Ries-Most-startups-fail.-But-many-of-those-failures-are-preventable.-The-Lean-Startup-is-a-new-approach-being-adopted-across-the-globe,-changing-the-way-companies-are-built-and-new-products-are-launched.Eric-Ries-defines-a-startup-as-an-organization-dedicated-to-creating-something-new-under-conditions-of-extreme-uncertainty.-This-is-just-as-true-for-one-person-in-a-garage-or-a-group-of-seasoned-professionals-in-a-Fortune-500-boardroom.-What-they-have-in-common-is-a-mission-to-penetrate-that-fog-of-uncertainty-to-discover-a-successful-path-to-a-sustainable-business.The-Lean-Startup-approach-fosters-companies-that-are-both-more-capital-efficient-and-that-leverage-human-creativity-more-effectively.-Inspired-by-lessons-from-lean-manufacturing,-it-relies-on-“validated-learning,”-rapid-scientific-experimentation,-as-well-as-a-number-of-counter-intuitive-practices-that-shorten-product-development-cycles,-measure-actual-progress-without-resorting-to-vanity-metrics,-and-learn-what-customers-really-want.-It-enables-a-company-to-shift-directions-with-agility,-altering-plans-inch-by-inch,-minute-by-minute.Rather-than-wasting-time-creating-elaborate-business-plans,-The-Lean-Startup-offers-entrepreneurs—in-companies-of-all-sizes—a-way-to-test-their-vision-continuously,-to-adapt-and-adjust-before-it’s-too-late.-Ries-provides-a-scientific-approach-to-creating-and-managing-successful-startups-in-a-age-when-companies-need-to-innovate-more-than-ever.
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