Description
In-engaging-prose-and-with-practical-examples-and-anecdotes,-an-eye-opening-look-at-human-reasoning-and-essential-reading-for-anyone-with-important-decisions-to-make.Have-you-ever:•-Invested-time-in-something-that,-with-hindsight,-just-wasn’t-worth-it?•-Overpayed-in-an-Ebay-auction?•-Continued-doing-something-you-knew-was-bad-for-you?•-Sold-stocks-too-late,-or-too-early?•-Taken-credit-for-success,-but-blamed-failure-on-external-circumstances?•-Backed-the-wrong-horse?These-are-examples-of-cognitive-biases,-simple-errors-we-all-make-in-our-day-to-day-thinking.-But-by-knowing-what-they-are-and-how-to-spot-them,-we-can-avoid-them-and-make-better-choices-whether-dealing-with-a-personal-problem-or-a-business-negotiation;-trying-to-save-money-or-make-money;-working-out-what-we-do-or-don’t-want-in-life:-and-how-best-to-get-it.Simple,-clear-and-always-surprising,-this-indispensable-book-will-change-the-way-you-think-and-transform-your-decision-making-work,-at-home,-every-day.-It-reveals,-in-99-short-chapters,-the-most-common-errors-of-judgment,-and-how-to-avoid-them.
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