Start with Why by Simon Sinek

Description

Start-with-Why-by-Simon-SinekWhy-do-you-do-what-you-do?Why-are-some-people-and-organizations-more-innovative,-more-influential,-and-more-profitable-than-others?-Why-do-some-command-greater-loyalty-from-customers-and-employees-alike?-Even-among-the-successful,-why-are-so-few-able-to-repeat-their-success-over-and-over?People-like-Martin-Luther-King-Jr.,-Steve-Jobs,-and-the-Wright-Brothers-might-have-little-in-common,-but-they-all-started-with-why.-It-was-their-natural-ability-to-start-with-why-that-enabled-them-to-inspire-those-around-them-and-to-achieve-remarkable-things.In-studying-the-leaders-who’ve-had-the-greatest-influence-in-the-world,-Simon-Sinek-discovered-that-they-all-think,-act,-and-communicate-in-the-exact-same-way—and-it’s-the-complete-opposite-of-what-everyone-else-does.-Sinek-calls-this-powerful-idea-The-Golden-Circle,-and-it-provides-a-framework-upon-which-organizations-can-be-built,-movements-can-be-lead,-and-people-can-be-inspired.-And-it-all-starts-with-WHY.Any-organization-can-explain what it-does;-some-can-explain how they-do-it;-but-very-few-can-clearly-articulate why.-WHY-is-not-money-or-profit—those-are-always-results.-WHY-does-your-organization-exist?-WHY-does-it-do-the-things-it-does?-WHY-do-customers-really-buy-from-one-company-or-another?-WHY-are-people-loyal-to-some-leaders,-but-not-others?Starting-with-WHY-works-in-big-business-and-small-business,-in-the-nonprofit-world-and-in-politics.-Those-who-start-with-WHY-never-manipulate,-they-inspire.-And-the-people-who-follow-them-don’t-do-so-because-they-have-to;-they-follow-because-they-want-to.Drawing-on-a-wide-range-of-real-life-stories,-Sinek-weaves-together-a-clear-vision-of-what-it-truly-takes-to-lead-and-inspire.-This-book-is-for-anyone-who-wants-to-inspire-others-or-who-wants-to-find-someone-to-inspire-them.