Description
A-young-woman-walks-into-a-laboratory.-Over-the-past-two-years,-she-has-transformed-almost-every-aspect-of-her-life.-She-has-quit-smoking,-run-a-marathon,-and-been-promoted-at-work.-The-patterns-inside-her-brain,-neurologists-discover,-have-fundamentally-changed.Marketers-at-Procter-&-Gamble-study-videos-of-people-making-their-beds.-They-are-desperately-trying-to-figure-out-how-to-sell-a-new-product-called-Febreze,-on-track-to-be-one-of-the-biggest-flops-in-company-history.-Suddenly,-one-of-them-detects-a-nearly-imperceptible-pattern—and-with-a-slight-shift-in-advertising,-Febreze-goes-on-to-earn-a-billion-dollars-a-year.An-untested-CEO-takes-over-one-of-the-largest-companies-in-America.-His-first-order-of-business-is-attacking-a-single-pattern-among-his-employees—how-they-approach-worker-safety—and-soon-the-firm,-Alcoa,-becomes-the-top-performer-in-the-Dow-Jones.What-do-all-these-people-have-in-common?-They-achieved-success-by-focusing-on-the-patterns-that-shape-every-aspect-of-our-lives.They-succeeded-by-transforming-habits.In-The-Power-of-Habit,-award-winning-New-York-Times-business-reporter-Charles-Duhigg-takes-us-to-the-thrilling-edge-of-scientific-discoveries-that-explain-why-habits-exist-and-how-they-can-be-changed.-With-penetrating-intelligence-and-an-ability-to-distill-vast-amounts-of-information-into-engrossing-narratives,-Duhigg-brings-to-life-a-whole-new-understanding-of-human-nature-and-its-potential-for-transformation.Along-the-way-we-learn-why-some-people-and-companies-struggle-to-change,-despite-years-of-trying,-while-others-seem-to-remake-themselves-overnight.-We-visit-laboratories-where-neuroscientists-explore-how-habits-work-and-where,-exactly,-they-reside-in-our-brains.-We-discover-how-the-right-habits-were-crucial-to-the-success-of-Olympic-swimmer-Michael-Phelps,-Starbucks-CEO-Howard-Schultz,-and-civil-rights-hero-Martin-Luther-King,-Jr.-We-go-inside-Procter-&-Gamble,-Target-superstores,-Rick-Warren’s-Saddleback-Church,-NFL-locker-rooms,-and-the-nation’s-largest-hospitals-and-see-how-implementing-so-called-keystone-habits-can-earn-billions-and-mean-the-difference-between-failure-and-success,-life-and-death.At-its-core,-The-Power-of-Habit-contains-an-exhilarating-argument:-The-key-to-exercising-regularly,-losing-weight,-raising-exceptional-children,-becoming-more-productive,-building-revolutionary-companies-and-social-movements,-and-achieving-success-is-understanding-how-habits-work.Habits-aren’t-destiny.-As-Charles-Duhigg-shows,-by-harnessing-this-new-science,-we-can-transform-our-businesses,-our-communities,-and-our-lives.
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